Originally authored November 25, 2013
Lately, a handful of tech companies have made a day’s living off of predicting what a user will say or what that user wants to see. Everyday, people search Google for things they want to see and it is to Google’s advantage if they know exactly what the user wants to see based on their search results, often personalizing the search for that specific person. Another company, called SwiftKey, provides a keyboard experience for Android that aims to reduce the user’s keystrokes by way of predicting their next word and allowing the user to input that predicted word. If the keyboard predicts every word correctly, the user can simply press space until the desired words are on the screen, sending a text not just written with but written by the keyboard.
Apparently Google think’s SwiftKey’s method just take way too much effort by the user. Who has time to press the spacebar a couple times? In an effort to combat those wasted seconds, Google has filed a patent that will allow a user to send automated responses through email, social networking, instant messaging, and texting.
The technology is said to read your other responses and interactions of digital communication and analyze them in a way to predict how a user might respond to future posts, texts, and emails. Once the technology has performed its calculations, it sends a response for the user and prevents the user.
While some (older) folks see social media as an evil medium that prohibits all forms of face-to-face interaction, this new patent is a whole new topic for debate. How it is used remains to be seen but a couple different ways are easily foreseeable.
First, is that it would remove human interaction entirely. While that statement is probably an exaggeration, it has potential to remove the need for people to be social even on social media. For some people, that’s they only social interaction they have! This automated social media may remove even that from a person’s life.
Second, and what seems like a more viable option, is that it would increase people’s time to do things other than social media by automating the social media itself. Potentially, it could free up people from social media so they can interact face-to-face.
This second option seems a bit more viable. Most people do love their social media but there are still some obligations. The big thing is companies that need to keep their face in the social media game, posting comments and responses here and there simply to be seen as an active social media player. If a company could automate those actions, they can save man power while still being a hit on Twitter.
If and when this technology is released, it remains to be seen how users and companies will put it into effect. Perhaps it will make people less social, or perhaps just less absorbed by social networks.